Saturday, 10 June 2017

Confused Where to Go For Digital Marketing Training in Delhi NCR?


Starting right from the website to your online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there’s a huge scope of strategies and assets that fall under the guardianship of digital marketing. And best digital marketers know how to implement all the assets and strategies effectively and efficiently.

source: google

Here’s a list of some of the most common assets and tactics:
Assets
  • Website
  • Blog posts
  • E-books and whitepapers
  • Info-graphics
  • Interactive tools
  • Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Strategies
Search Engine Optimization (SEO)
The process of optimizing the website to ‘rank’ higher in search engine results pages (SERP), henceforth, increasing the amount of organic (or free) traffic that the website receives.
Social Media Marketing
The custom of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. 
Pay-Per-Click (PPC)
A technique of increasing traffic to your website by paying to a publisher every time your ad is being clicked. For example Google Ad Words.
Email Marketing
Many companies use email marketing for communicating with their audiences. Email is commonly used to advertise content, discounts and events, as well as to encourage people towards the business’ website. 
Main Benefits of Digital Marketing?
Contrary to most offline marketing efforts, Digital Marketing Training in Delhi NCR allows marketers to calculate accurate results in real time.

Website Traffic
With Digital Marketing Training in Delhi NCR, you can see the exact number of people who has viewed your website’s homepage by using Google Analytics tool. You can also see how many pages they have visited, which device they were using, and where they come from.
How Long Will It Take to See Results?
With digital marketing training in Delhi NCR, it usually feel like you’re able to see results faster than you might with offline marketing due to the fact it’s easier to measure ROI. However, it completely depends on the level and efficacy of your digital marketing strategies.
If PPC is a part of your marketing policy, then the results are calculated even faster, but it is suggested to focus on building your organic reach using content, SEO, and SMM for long-term.
Budget for Digital Marketing?
Assuming you already have a website, if your focal point is inbound techniques like SEO, social media, and content optimization then you don’t need huge budget. With internal marketing, the main aim is to create high quality content that your audience will want to absorb, the only investment apart from this you will need is your time.
With outbound expertise like online advertising and purchasing email lists, there is clearly some expense.

To execute PPC using Google Ad Words, you will bid against other companies in similar industry to rank at the top of Google’s search results for the keywords you have used for your business. Depending on the rivalry of the keyword, this can be fairly economical, or exceptionally high in cost, which is why it’s better to build your organic ranking, too.

No comments:

Post a Comment