So What Exactly is Digital Marketing Training in Delhi NCR?
Starting
right from the website to your online branding assets -- digital
advertising, email marketing, online brochures, and beyond -- there’s a huge scope
of strategies and assets that fall under the guardianship of digital marketing. And
best digital marketers know how to implement all the assets and strategies
effectively and efficiently.
source: google |
Here’s a list of some of the
most common assets and tactics:
Assets
- Website
- Blog
posts
- E-books
and whitepapers
- Info-graphics
- Interactive
tools
- Social
media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Strategies
Search Engine
Optimization (SEO)
The process of optimizing the
website to ‘rank’ higher in search engine results pages (SERP), henceforth,
increasing the amount of organic (or free) traffic that the website receives.
Social Media
Marketing
The custom of promoting your
brand and your content on social media channels to increase brand awareness,
drive traffic, and generate leads for your business.
Pay-Per-Click
(PPC)
A technique of increasing
traffic to your website by paying to a publisher every time your ad is being
clicked. For example Google Ad Words.
Email
Marketing
Many companies use email
marketing for communicating with their audiences. Email is commonly used to advertise
content, discounts and events, as well as to encourage people towards the
business’ website.
Main Benefits of Digital Marketing?
Contrary to most offline
marketing efforts, Digital Marketing Training in Delhi NCR allows marketers to
calculate accurate results in real time.
Website
Traffic
With Digital Marketing Training in
Delhi NCR, you can see the exact number of people who has viewed your
website’s homepage by using Google Analytics tool. You can also see how many
pages they have visited, which device they were using, and where they come from.
How Long Will
It Take to See Results?
With digital marketing
training in Delhi NCR, it usually feel like you’re able to see results faster
than you might with offline marketing due to the fact it’s easier to
measure ROI. However, it completely depends on the level and efficacy of
your digital marketing strategies.
If PPC is a part of your
marketing policy, then the results are calculated even faster, but it is suggested
to focus on building your organic reach using content, SEO, and SMM for
long-term.
Budget for Digital
Marketing?
Assuming you already have a
website, if your focal point is inbound techniques like SEO, social media, and
content optimization then you don’t need huge budget. With internal marketing,
the main aim is to create high quality content that your audience will want to
absorb, the only investment apart from this you will need is your time.
With outbound expertise like online
advertising and purchasing email lists, there is clearly some expense.
To execute PPC using Google
Ad Words, you will bid against other companies in similar industry to rank at
the top of Google’s search results for the keywords you have used for your
business. Depending on the rivalry of the keyword, this can be fairly
economical, or exceptionally high in cost, which is why it’s better to build
your organic ranking, too.
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